How does one know whether they were doing something well if there was no way of measuring it? At IDLab, we believe the key to success in every Digital Identity endeavour lies in continuous improvement. This is true for both buying and selling organizations of Digital Identity solutions. In order to take incremental steps in the right direction, there needs to be a goal post and a yardstick that can provide an objective indication of how far you have come and the distance that remains.
New entrants in the space can leverage assessments to strengthen their product and to advance their market position; while established players can further assert their leadership position and credibility by obtaining the relevant trustmarks and certifications.